This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the advantage to using personal selling over website or direct marketing programs? (Read 83 times)

am7272

  • Full Member
  • ***
  • Posts: 167
on: May 9, 2022

Question 1

Using personalized letters and email messages to deliver targeted messages to individual consumers or organizational purchasers would be classified as ________.
◦ institutional advertising
◦ direct marketing
◦ product placement
◦ guerrilla advertising
◦ integrated message transmission

Question 2

What is the advantage to using personal selling over website or direct marketing programs?
◦ It is less expensive.
◦ There is a more personalized relationship.
◦ It has a wider reach.
◦ Cost efficiencies are improved.
◦ It can easily be combined with other formats.
Business in Action ¦ Bovee, Thill ¦ 9th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by am7272 on May 9, 2022

Karla347

  • Full Member
  • ***
  • Posts: 151
Reply #1 on: May 9, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


am7272

  • Member
  • Posts: 167
Reply 2 on: May 9, 2022
:D TYSM

xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Lavoisier's pioneering direct calorimetry method of measuring BMR. Lavoisier's pioneering direct calorimetry method of measuring BMR.
Like most world-changing inventions, the printing press of fifteenth-century Europe took advantage o Like most world-changing inventions, the printing press of fifteenth-century Europe took advantage o
Direct pressure to suboccipital muscles. Fingers press up into the cervical muscle attachments along ... Direct pressure to suboccipital muscles. Fingers press up into the cervical muscle attachments along ...
Food Assistance Programs in the United States Food Assistance Programs in the United States
Selling Today: Partnering to Create Value (Manning/Ahearne/Reece) Selling Today: Partnering to Create Value (Manning/Ahearne/Reece)
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Video: Types of Burns

For a complete list of videos, visit our video library