Question 1
Which of the following is an in-store presentation that can generate in increase in impulse purchases?
◦ Samples
◦ Point-of-purchase display
◦ Trade allowances
◦ Premiums
◦ Trial-use versions
Question 2
Which of the following is common when using a push marketing strategy that encourages intermediaries to carry new products?
◦ Forward buying
◦ Trade promotions
◦ Special-event sponsorship
◦ Trade allowances
◦ Experiential marketing