Common challenges for marketers using the marketing strategy ...

[HCHenry]

Common challenges for marketers using the marketing strategy center to manage across business functions include which of the following?
 A) The fostering of a shared appreciation of other functional units.
  B) Minimization of interdepartmental conflict.
  C) Elimination of interdependencies between functional units.
  D) All of the answer choices.
  E) Both the fostering of a shared appreciation of other functional units and minimization of interdepartmental conflict.

Question 2

The members of the organization involved in the business marketing decision-making process constitute the _____.
 A) marketing strategy center.
  B) buying center.
  C) value network.
  D) target market.
  E) core business.

[k2629]

Answer to Question 1

E

Answer to Question 2

A

[HCHenry]

TYSM

[marict]

Gracias!