Author Question: Common challenges for marketers using the marketing strategy center to manage across business ... (Read 189 times)

HCHenry · **on:** Jun 28, 2018

Common challenges for marketers using the marketing strategy center to manage across business functions include which of the following?
A) The fostering of a shared appreciation of other functional units.
B) Minimization of interdepartmental conflict.
C) Elimination of interdependencies between functional units.
D) All of the answer choices.
E) Both the fostering of a shared appreciation of other functional units and minimization of interdepartmental conflict.

Question 2

The members of the organization involved in the business marketing decision-making process constitute the _____.
A) marketing strategy center.
B) buying center.
C) value network.
D) target market.
E) core business.