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Author Question: Suppose Thinker Publishing Company is considering bringing out a new finance text whose projected ... (Read 102 times)

C0DxHalo

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Suppose Thinker Publishing Company is considering bringing out a new finance text whose projected sales include sales that will be taken away from another of Thinker’s books. The lost sales on the existing book are a sunk cost and as such should not be considered in the analysis of the new book.

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Marked as best answer by C0DxHalo on Aug 7, 2023

BryanAultm

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C0DxHalo

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Reply 2 on: Aug 7, 2023
Excellent


cam1229

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Reply 3 on: Yesterday
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