« previous next »

Author Question: Which source characteristic best explains why a company might recruit a supermodel to endorse its ... (Read 33 times)

NguyenJ

  • Hero Member
  • *****
  • Posts: 516
on: Jun 22, 2018
Which source characteristic best explains why a company might recruit a supermodel to endorse its products?
 
  a. similarity
  b. credibility
  c. likeability
  d. trustworthiness

Question 2

Barney, an admissions officer, is interviewing a college applicant about whom he has very high positive expectations. Barney is outgoing and cheerful during the interview, spends considerable time recruiting the applicant, and asks the applicant questions that solicit positive information. As a result, Barney is pleased with the applicant's performance and admits her to the school. This interview process demonstrates an example of
 
  a. the Hawthorne effect.
  b. a self-fulfilling prophecy.
  c. a contrast effect.
  d. entrapment.


cupcake16

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 22, 2018
Answer to Question 1

c

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

A single-gene model explains Mendel’s ratios A single-gene model explains Mendel’s ratios
Young boy with characteristic nasal crease from the repeated action of the “nasal salute” caused ... Young boy with characteristic nasal crease from the repeated action of the “nasal salute” caused ...
Examples of USP labels Source: Courtesy of Novartis Pharmaceuticals Corporation and Mallinckrodt Pha Examples of USP labels Source: Courtesy of Novartis Pharmaceuticals Corporation and Mallinckrodt Pha
The footnote on a Nutrition Facts label explains the Recommended Daily Values that are the basis of ... The footnote on a Nutrition Facts label explains the Recommended Daily Values that are the basis of ...
This headache remedy was “guaranteed” by the drug company; 1906. This headache remedy was “guaranteed” by the drug company; 1906.
Dried fruits are good source of sulfur Dried fruits are good source of sulfur
Video: Structures that affect circulation - arterioles and vasomotor responses and venous return

For a complete list of videos, visit our video library