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Author Question: Explain the merits and risks of a company using a controversial athlete to endorse its products. How ... (Read 167 times)

lb_gilbert

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on: Jun 29, 2018
Explain the merits and risks of a company using a controversial athlete to endorse its products. How could the company's promotional plan succeed? How could it fail? Give an example to support your answer.

Question 2

Short-term control tools in an annual plan include comprehensive and functional audits.
 
 Indicate whether the statement is true or false


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JCABRERA33

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The controversial athlete will most likely gain a lot of attention. Future negative actions may prove detrimental for the company using the controversial athlete as an endorser. Students should use examples of athletes in their answers.

Answer to Question 2

F


lb_gilbert

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Reply 2 on: Jun 29, 2018
:D TYSM

frankwu0507

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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