Explain the merits and risks of a company using a controversial ...

[lb_gilbert]

Explain the merits and risks of a company using a controversial athlete to endorse its products. How could the company's promotional plan succeed? How could it fail? Give an example to support your answer.

Question 2

Short-term control tools in an annual plan include comprehensive and functional audits.
 
 Indicate whether the statement is true or false

[JCABRERA33]

Answer to Question 1

The controversial athlete will most likely gain a lot of attention. Future negative actions may prove detrimental for the company using the controversial athlete as an endorser. Students should use examples of athletes in their answers.

Answer to Question 2

F

[lb_gilbert]

Great answer, keep it coming

[TheDev123]

Gracias!