Why does forewarning seem to reduce the effect of a counter-attitudinal persuasive message?
a. Because it increases the use of heuristics
b. Because it automatically decreases the likability of the source
c. Because it automatically decreases the credibility of the source
d. Because it allows people to prepare to resist the message
Question 2
We are more easily persuaded by people we like. This represents which of Cialdini's weapons of influence?
a. scarcity
b. social proof
c. commitment and consistency
d. liking
Effect of the chemical environment on pKa
Tyndall effect
The effect of a double bond on the shape of fatty acids
First-pass effect: (a) drugs are absorbed; (b) drugs enter hepatic portal circulation and go directl
Concentric double-pipe heat exchanger for counter-current flow
First-Pass Effect