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Author Question: Joe is gearing up to deliver a campaign speech to a group of individuals who he believes have a high ... (Read 233 times)

Lobcity

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Joe is gearing up to deliver a campaign speech to a group of individuals who he believes have a high need for cognition. Prior to delivering his speech, Joe should focus his efforts on which of the following?
 
  a. Developing a strong argument for his views
  b. Preparing a very long speech
  c. Dressing very attractively
  d. Preparing a very short speech

Question 2

When outcome relevance is _______ people are more likely to ___________.
 
  a. low; engage in central route processing
  b. low; engage in peripheral route processing
  c. high; engage in peripheral route processing
  d. high; use heuristics


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krakiolit

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