Which of the following statements about fear-based appeals is FALSE?
a. Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
b. The effectiveness of fear-based appeals varies.
c. Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
d. Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.
Question 2
During the 1964 presidential campaign, Barry Goldwater created an advertisement titled Daisy Girl, in which a little girl is seemingly overtaken by a nuclear explosion. This advertisement can be classified as:
a. political persuasion
b. a reactionary message
c. a valence-based appeal
d. a fearbased appeal
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Cost = $99.49; Rate of markup based on cost = 32%. Find the markup and selling price.