Imagine you are an incumbent politician who wants to employ inoculation in a campaign letter so your constituents will vote against your challenger.
Which of the following techniques best employs the inoculation procedure (McGuire, 1964)?
A) Present your arguments without reference to your opponent's arguments.
B) Present both your and your opponent's strongest arguments, but present yours first.
C) Present a few of the weaker arguments that your opponent will use against you.
D) Present a few of the stronger arguments that your opponent will use against you.
Question 2
The text discusses how anti-tobacco groups aired TV ads that parodied ads by tobacco companies, such as the ad where tough Marlboro Man-like characters were reduced to wheezing and coughing.
These parody ads were effective because they induced viewers to
A) reduce the attitude accessibility of pro-tobacco attitudes.
B) experience cognitive dissonance.
C) eliminate self-talk that could convince them to keep smoking.
D) register counterarguments against the tobacco company ads.
Einstein's letter
The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c
Saratoga Campaign, September 19 to October 17, 1777
Examples of four letter formats: (A) block style, (B) modified block style, (C) modified block style ...
Campaign Ad
Analogy showing the effects of substitution, deletion, and insertion of one letter in a sentence