Author Question: Briol and Petty (2003) conducted a study in which participants tried on headphones while listening ... (Read 98 times)

anjilletteb · **on:** Jun 22, 2018

Briol and Petty (2003) conducted a study in which participants tried on headphones while listening to a persuasive editorial. Half of the participants shook their head side-to-side while listening; the other half nodded up-and-down while listening.

Which group of participants expressed the greatest agreement with the arguments expressed in the editorial at the end of the study?
a. The head-shakers who heard weak arguments in the editorial.
b. The head-shakers who heard strong arguments in the editorial.
c. The head-nodders who heard weak arguments in the editorial.
d. The head-nodders who heard strong arguments in the editorial.

Question 2

Fear-arousing persuasive communication is most likely to be effective when

a. very high levels of fear are induced.
b. very low levels of fear are induced.
c. a plan for reducing the fear is provided.
d. the target of the communication is a utilitarian or functional object.