According to the authors, consumers are advised to be less concerned about the presence of subliminal messages in advertising, and to be more concerned that ads
a. often induce people to act counter to their wishes, values, and personalities.
b. often shape and perpetuate cultural stereotypes.
c. reduce our attention span and our ability to evaluate persuasive messages critically.
d. consciously advocate socially destructive attitudes and behaviors.
Question 2
According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective,
but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.
a. advertisements; subliminal messages
b. subliminal messages; advertisements
c. product placements; advertisements
d. emotional appeals; logical arguments
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