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Author Question: Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product ... (Read 104 times)

cool

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on: Jun 22, 2018
Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?
 
  a. Eric, who is a health nut
  b. Jessica, who was hungry for candy
  c. Jason, who isn't hungry
  d. Tara, who paid very close attention to the ad

Question 2

In a study by Karremans et al. (2006), students were presented subliminal images of Lipton Ice as well as strings of letters. Later, when asked to choose a drink, participants who were thirsty were likely to choose
 
  a. randomly.
  b. water.
  c. their favorite beverage.
  d. Lipton Ice.


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cclemon1

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: D


cool

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Reply 2 on: Jun 22, 2018
Excellent

ttt030911

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Reply 3 on: Yesterday
Gracias!

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