Author Question: Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product ... (Read 106 times)

cool · **on:** Jun 22, 2018

Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

a. Eric, who is a health nut
b. Jessica, who was hungry for candy
c. Jason, who isn't hungry
d. Tara, who paid very close attention to the ad

Question 2

In a study by Karremans et al. (2006), students were presented subliminal images of Lipton Ice as well as strings of letters. Later, when asked to choose a drink, participants who were thirsty were likely to choose

a. randomly.
b. water.
c. their favorite beverage.
d. Lipton Ice.