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Author Question: Lori downloads and listens to MP3s to help her quit smoking. She cannot consciously detect any ... (Read 50 times)

Beheh

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on: Jun 22, 2018
Lori downloads and listens to MP3s to help her quit smoking. She cannot consciously detect any antismoking messages. Chances are that the messages are
 
  a. implicit.
  b. subliminal.
  c. not there at all.
  d. superliminal.

Question 2

According to the authors, when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g., bad breath, toenail fungus), they are likely to design advertisements that
 
  a. create a problem the product is allegedly designed to fix.
  b. focus on the objective strengths of the product.
  c. contrast their product with other available products on the market.
  d. are tailored to very specific consumer groups.


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Moriaki

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: A


Beheh

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Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

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Reply 3 on: Yesterday
Excellent

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