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Author Question: When it comes to designing a persuasive message, the authors assert that It is best to fight fire ... (Read 37 times)

sdfghj

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on: Jun 22, 2018
When it comes to designing a persuasive message, the authors assert that It is best to fight fire with fire. By this, they mean that
 
  a. emotion is a much more powerful persuasive force than is logic.
  b. it is effective to match the type of message appeal to the basis of the attitude.
  c. before trying to persuade people, be sure to get their attention first.
  d. before people can be persuaded, they must be convinced to abandon prior attitudes.

Question 2

If an attitude is cognitively based, it is best to use rational arguments. What types of arguments work best to change an affectively based attitude?
 
  a. implicit associations
  b. logical arguments
  c. emotional appeals
  d. heuristics


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sarahccccc

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: C


sdfghj

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Reply 2 on: Jun 22, 2018
YES! Correct, THANKS for helping me on my review

Bigfoot1984

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Reply 3 on: Yesterday
Excellent

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