Author Question: For which of the following products would advertisers be most likely to use emotional appeals? a. ... (Read 51 times)

melina_rosy · **on:** Jun 22, 2018

For which of the following products would advertisers be most likely to use emotional appeals?

a. mufflers
b. jewelry
c. vacuum cleaner
d. lumber

Question 2

There is an exception to the general rule that logical, informative messages will be highly persuasive when the issue is relevant to the audience. What is that exception?

a. Logical, informative messages will not work well when values and feelings are the basis of the attitude in question.
b. When people are in a bad mood, they do not see information as relevant to their attitudes.
c. When people are in a good mood, any and all information seems relevant to their attitudes.
d. When people are in a bad mood, they are skeptical about all information, including logical information.