Author Question: If you are constructing an ad, a basic principle to remember is that you must a. always construct ... (Read 55 times)

dejastew · **on:** Jun 22, 2018

If you are constructing an ad, a basic principle to remember is that you must

a. always construct your arguments carefully.
b. appeal only to viewers high in the need for cognition.
c. distract your audience because no one pays attention to arguments anyway.
d. try to ensure that your audience will pay attention to your ad.

Question 2

Sometimes even when people want to pay attention to a message, they cannot. Which of the following is NOT something that would prohibit someone from paying attention to a message?

a. feeling tired
b. being distracted
c. the issue being too complex
d. having high self-esteem