Armando is listening carefully to a persuasive communication and thinking about the arguments. He is using the ________ route to persuasion.
a. peripheral
b. heuristic
c. central
d. direct
Question 2
Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true EXCEPT
a. people low in intelligence tend to be more easily influenced than people high in intelligence.
b. one-sided messages are generally more effective than two-sided messages.
c. people are particularly susceptible to attitude change during the ages of eighteen to twenty-five.
d. people are more persuaded by messages that do not seem to be designed to influence them.
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