When you use the AIDA persuasive approach, your first task is to ...

[newyorker26]

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (
 A). Which of the following represents your second step, or I tasks, of AIDA?
 A) Describe the benefits a product or service offers and make rational or emotional appeals.
 B) Include details of your company's reliability and reputation.
 C) Grow more excited about your product and yourself as a salesperson.
 D) Identify a proverb or famous quotation.

Question 2

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
 A) Attention, interest, desire, and action
 B) Attraction, innovation, determination, and activity
 C) Appeal, input, develop, and attune
 D) Access, incite, determine, and activate

[stano32]

Answer to Question 1

A

Answer to Question 2

A

[newyorker26]

Thank you

[stano32]

No problemo