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Author Question: AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ... (Read 123 times)

joblessjake

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on: Jun 23, 2018
AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.
 A) direction
  B) desire
  C) deduction
  D) discernment

Question 2

In identifying a best-selling item, advertisers are hoping to appeal to which psychological trigger?
 A) Reciprocation
  B) Social proof
  C) Authority
  D) Commitment


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brittanywood

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Reply #1 on: Jun 23, 2018
Answer to Question 1

B

Answer to Question 2

B


joblessjake

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Reply 2 on: Jun 23, 2018
Gracias!

kusterl

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Reply 3 on: Yesterday
Excellent

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