What does AIDA stand for, when referring to persuasive messages? ...

[torybrooks]

What does AIDA stand for, when referring to persuasive messages?
 
  A) Action, interest, demand, attention
  B) Attention, interest, desire, action
  C) Attention, interpersonal, demand, action
  D) Action, interest, desire, attention
  E) Action, interpersonal, demand, attention

Question 2

Which step of the AIDA plan encourages the audience to hear about your main idea?
 
  A) Action
  B) Interest
  C) Interpersonal
  D) Desire
  E) Attention

[carlsona147]

Answer to Question 1

Answer: B
Explanation: B) AIDA refers to attention, interest, desire and action. Your first objective is to encourage your audience to want to hear about your problem, idea, or new productwhatever your main idea is.
Provide additional details that prompt audience members to imagine how the solution might benefit them. Help audience members embrace your idea by explaining how the change will benefit them and answering potential objections. Suggest the specific action you want your audience to take. Include a deadline, when applicable.

Answer to Question 2

Answer: E
Explanation: E) Your first objective is to encourage your audience to want to hear about your problem, idea, or new productwhatever your main idea is. Be sure to find some common ground on which to build your case.

[torybrooks]

TYSM

[ghepp]

Gracias!