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Author Question: Which of the following statements about direct mail marketing is most accurate? A) With the ... (Read 129 times)

nummyann

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Which of the following statements about direct mail marketing is most accurate?
 A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
  B) Sales letters are usually part of multichannel marketing campaigns.
  C) In terms of response rates, e-mail marketing is more effective than direct-mail letters.
  D) Virtual mail appears to have a greater emotional impact than tangible mail.

Question 2

Which message would be most effective when organized indirectly?
 A) An e-mail message informing employees about a change in summer work hours
  B) An announcement about management training seminars being offered to employees
  C) An e-mail message asking employees to donate to a local charity through payroll deductions
  D) An e-mail message telling employees that carpools are being organized



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sarahccccc

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Answer to Question 1

B

Answer to Question 2

C




nummyann

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Reply 2 on: Jun 23, 2018
YES! Correct, THANKS for helping me on my review


xiazhe

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Reply 3 on: Yesterday
Excellent

 

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