Author Question: Which of the following statements about direct mail marketing is most accurate? A) With the ... (Read 60 times)

nummyann · **on:** Jun 23, 2018

Which of the following statements about direct mail marketing is most accurate?
A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
B) Sales letters are usually part of multichannel marketing campaigns.
C) In terms of response rates, e-mail marketing is more effective than direct-mail letters.
D) Virtual mail appears to have a greater emotional impact than tangible mail.

Question 2

Which message would be most effective when organized indirectly?
A) An e-mail message informing employees about a change in summer work hours
B) An announcement about management training seminars being offered to employees
C) An e-mail message asking employees to donate to a local charity through payroll deductions
D) An e-mail message telling employees that carpools are being organized