Which of the following statements about direct mail marketing is ...

[nummyann]

Which of the following statements about direct mail marketing is most accurate?
 A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
  B) Sales letters are usually part of multichannel marketing campaigns.
  C) In terms of response rates, e-mail marketing is more effective than direct-mail letters.
  D) Virtual mail appears to have a greater emotional impact than tangible mail.

Question 2

Which message would be most effective when organized indirectly?
 A) An e-mail message informing employees about a change in summer work hours
  B) An announcement about management training seminars being offered to employees
  C) An e-mail message asking employees to donate to a local charity through payroll deductions
  D) An e-mail message telling employees that carpools are being organized

[sarahccccc]

Answer to Question 1

B

Answer to Question 2

C

[nummyann]

Excellent

[Liddy]

TYSM