This topic contains a solution. Click here to go to the answer

Author Question: The following sentence uses a positive tone: Employees cannot park in Lot H until April 1. Indicate ... (Read 21 times)

Frost2351

  • Hero Member
  • *****
  • Posts: 557
The following sentence uses a positive tone: Employees cannot park in Lot H until April 1.
  Indicate whether the statement is true or false

Question 2

Describe the objectives that the final paragraph of your sales message must achieve.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Rilsmarie951

  • Sr. Member
  • ****
  • Posts: 316
Answer to Question 1

False

Answer to Question 2

The objectives are:
a) Make the action clear and simple to complete: Define the desired action in specific terms that are easy to complete. General instructions such as Let us hear from you, Take action on the matter, and Make a response are ineffective. Make action simple to encourage the audience to act immediately. Instead of asking readers to fill in their names and addresses on order forms or return cards and envelopes, do that work for them. Otherwise, they might see the task as difficult or time consuming and decide to procrastinate.
b) Restate the reward for taking action (central selling point): The central selling point should be introduced early in the message, interwoven throughout the evidence section, and included in the last paragraph as an emphatic, final reminder of the reason for taking action.
c) Provide an incentive for quick action: If the reader waits to take action on your proposal, the persuasive evidence will be harder to remember, and the audience will be less likely to act. Therefore, you prefer the audience to act quickly. Reference to the central selling point (assuming it has been well received) helps stimulate action. Commonly used appeals for getting quick action are to encourage customers to buy while prices are in effect, while supplies last, when a rebate is being offered, when it is a particular holiday, or when they will receive benefits.
d) Ask confidently for action: If you have a good product, service, or idea and have presented evidence effectively, you have a right to feel confident. Demonstrate your confidence when requesting action: To save time in organizing appointments and tasks, complete and return . Avoid statements suggesting lack of confidence, such as If you want to save time in organizing appointments and tasks, complete and return... ., If you agree... ., and I hope you will... .




Frost2351

  • Member
  • Posts: 557
Reply 2 on: Jun 23, 2018
Wow, this really help


diana chang

  • Member
  • Posts: 288
Reply 3 on: Yesterday
Excellent

 

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

For a complete list of videos, visit our video library