When writing promotional messages for social media, the AIDA ...

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When writing promotional messages for social media, the AIDA model does not require modification.
 
  Indicate whether the statement is true or false.

Question 2

Which of the following is not considered deceptive by the FTC in regards to advertising?
 
  A) Statements that have the potential to mislead reasonable customers
  B) A money back guarantee
  C) Implying claims without actually making them
  D) Omitting important information that might shape the purchase decision
  E) An untrue statement

[connor417]

Answer to Question 1

Answer: FALSE
Explanation: In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.

Answer to Question 2

Answer: B
Explanation: B) The FTC considers messages to be deceptive if they (a) include statements that are likely to mislead reasonable customers and the statements are an important part of the purchasing decision, (b) fail to include important information, or (c) imply deceptive claims without actually making them. According to the FTC, offering a money-back guarantee or providing letters from satisfied customers is not enough; you must still be able to support your claims with objective evidence such as a survey or scientific study, however, this is not considered deceptive advertising.