Author Question: When writing promotional messages for social media, the AIDA model does not require modification. ... (Read 252 times)

vHAUNG6011

  • Hero Member
  • *****
  • Posts: 514
When writing promotional messages for social media, the AIDA model does not require modification.
 
  Indicate whether the statement is true or false.

Question 2

Which of the following is not considered deceptive by the FTC in regards to advertising?
 
  A) Statements that have the potential to mislead reasonable customers
  B) A money back guarantee
  C) Implying claims without actually making them
  D) Omitting important information that might shape the purchase decision
  E) An untrue statement



connor417

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

Answer: FALSE
Explanation: In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.

Answer to Question 2

Answer: B
Explanation: B) The FTC considers messages to be deceptive if they (a) include statements that are likely to mislead reasonable customers and the statements are an important part of the purchasing decision, (b) fail to include important information, or (c) imply deceptive claims without actually making them. According to the FTC, offering a money-back guarantee or providing letters from satisfied customers is not enough; you must still be able to support your claims with objective evidence such as a survey or scientific study, however, this is not considered deceptive advertising.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

For a complete list of videos, visit our video library