Author Question: When writing promotional messages for social media, the AIDA model does not require modification. ... (Read 250 times)

vHAUNG6011

  • Hero Member
  • *****
  • Posts: 514
When writing promotional messages for social media, the AIDA model does not require modification.
 
  Indicate whether the statement is true or false.

Question 2

Which of the following is not considered deceptive by the FTC in regards to advertising?
 
  A) Statements that have the potential to mislead reasonable customers
  B) A money back guarantee
  C) Implying claims without actually making them
  D) Omitting important information that might shape the purchase decision
  E) An untrue statement



connor417

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

Answer: FALSE
Explanation: In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.

Answer to Question 2

Answer: B
Explanation: B) The FTC considers messages to be deceptive if they (a) include statements that are likely to mislead reasonable customers and the statements are an important part of the purchasing decision, (b) fail to include important information, or (c) imply deceptive claims without actually making them. According to the FTC, offering a money-back guarantee or providing letters from satisfied customers is not enough; you must still be able to support your claims with objective evidence such as a survey or scientific study, however, this is not considered deceptive advertising.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

For a complete list of videos, visit our video library