This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The visual design of a product is considered a benefit of a product. Indicate whether the ... (Read 144 times)

pragya sharda

  • Hero Member
  • *****
  • Posts: 566
on: Jun 23, 2018
The visual design of a product is considered a benefit of a product.
 
  Indicate whether the statement is true or false.

Question 2

Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?
 
  A) You can use any person's image as long as you don't imply they are endorsing your product.
  B) Marketing and sales messages are not considered binding contracts.
  C) Marketing messages aimed at children under the age of 13 are subject to special rules.
  D) Marketing messages can imply deceptive claims but cannot make an outright statement of the claim if it is untrue.
  E) Offering a money-back guarantee is considered support for a claim.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

yasmin

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: FALSE
Explanation: Selling points are the most attractive features of a product, whereas benefits are the particular advantages purchasers can realize from those features. In other words, selling points focus on what the product does. Benefits focus on what the user experiences or gains.

Answer to Question 2

Answer: C
Explanation: C) Marketing messages and websites aimed at children are subject to special rules. For example, online marketers must obtain consent from parents before collecting personal information about children under age 13. To use an image of a person, they have to be public figures.


pragya sharda

  • Member
  • Posts: 566
Reply 2 on: Jun 23, 2018
:D TYSM

Dnite

  • Member
  • Posts: 297
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

visual field visual field
The Major Divisions of the Visual Cortex of the Rhesus Monkey The Major Divisions of the Visual Cortex of the Rhesus Monkey
This portrait of Thomas Jefferson is considered an accurate likeness, painted when he was thirty-sev This portrait of Thomas Jefferson is considered an accurate likeness, painted when he was thirty-sev
Masamichi Udagawa and Sigi Moeslinger, Antenna Design, Knoll Toboggan Chair. Masamichi Udagawa and Sigi Moeslinger, Antenna Design, Knoll Toboggan Chair.
Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
Product & Process Influences - Sterile Products Product & Process Influences - Sterile Products
Video: Arthritis

For a complete list of videos, visit our video library