This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The visual design of a product is considered a benefit of a product. Indicate whether the ... (Read 79 times)

pragya sharda

  • Hero Member
  • *****
  • Posts: 566
on: Jun 23, 2018
The visual design of a product is considered a benefit of a product.
 
  Indicate whether the statement is true or false.

Question 2

Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?
 
  A) You can use any person's image as long as you don't imply they are endorsing your product.
  B) Marketing and sales messages are not considered binding contracts.
  C) Marketing messages aimed at children under the age of 13 are subject to special rules.
  D) Marketing messages can imply deceptive claims but cannot make an outright statement of the claim if it is untrue.
  E) Offering a money-back guarantee is considered support for a claim.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

yasmin

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: FALSE
Explanation: Selling points are the most attractive features of a product, whereas benefits are the particular advantages purchasers can realize from those features. In other words, selling points focus on what the product does. Benefits focus on what the user experiences or gains.

Answer to Question 2

Answer: C
Explanation: C) Marketing messages and websites aimed at children are subject to special rules. For example, online marketers must obtain consent from parents before collecting personal information about children under age 13. To use an image of a person, they have to be public figures.


pragya sharda

  • Member
  • Posts: 566
Reply 2 on: Jun 23, 2018
Excellent

amit

  • Member
  • Posts: 364
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Antoine-Laurent de Lavoisier is considered the "Father of Modern Chemistry". Antoine-Laurent de Lavoisier is considered the "Father of Modern Chemistry".
Testing Visual Fields by Confrontation: The nurse and patient should be approximately at an eye to e Testing Visual Fields by Confrontation: The nurse and patient should be approximately at an eye to e
Optic nerve, optic chiasm, ¬thalamus, and visual cortex. Optic nerve, optic chiasm, ¬thalamus, and visual cortex.
Product & Process Influences - Sterile Products Product & Process Influences - Sterile Products
Starting Out with Programming Logic and Design Starting Out with Programming Logic and Design
Find derivative using product rule Find derivative using product rule
Video: Alternative Energy Sources

For a complete list of videos, visit our video library