Author Question: The visual design of a product is considered a benefit of a product. Indicate whether the ... (Read 129 times)

pragya sharda · **on:** Jun 23, 2018

The visual design of a product is considered a benefit of a product.

Indicate whether the statement is true or false.

Question 2

Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?

A) You can use any person's image as long as you don't imply they are endorsing your product.
B) Marketing and sales messages are not considered binding contracts.
C) Marketing messages aimed at children under the age of 13 are subject to special rules.
D) Marketing messages can imply deceptive claims but cannot make an outright statement of the claim if it is untrue.
E) Offering a money-back guarantee is considered support for a claim.

yasmin · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: FALSE
Explanation: Selling points are the most attractive features of a product, whereas benefits are the particular advantages purchasers can realize from those features. In other words, selling points focus on what the product does. Benefits focus on what the user experiences or gains.

Answer to Question 2

Answer: C
Explanation: C) Marketing messages and websites aimed at children are subject to special rules. For example, online marketers must obtain consent from parents before collecting personal information about children under age 13. To use an image of a person, they have to be public figures.