« previous next »

Author Question: When expanding the explanation of how a product or service will benefit the audience, what step of ... (Read 108 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
on: Jun 23, 2018
When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Question 2

When marketers use evocative images or music, what step in the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity


jointhecircus

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Now that you've given the audience some initial information to start building their interest, the next step is to boost their desire for the product by expanding on your explanation of how it will benefit them.

Answer to Question 2

Answer: A
Explanation: A) Words aren't the only attention-getting devices. Depending on the medium, marketers can use evocative images, music, animation, or video. Cutting through the clutter to get the audience's attention is one of the biggest challenges with marketing and sales messages.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

The nurse conducts the health history as the first step in the nursing assessment The nurse conducts the health history as the first step in the nursing assessment
Step-by-Step Approach for Managing COPD Step-by-Step Approach for Managing COPD
Apply passive touch over abdomen to finish. Slow the circle stroke you performed in Step 14, and let ... Apply passive touch over abdomen to finish. Slow the circle stroke you performed in Step 14, and let ...
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
The phenotype of an organism is the product of interactions The phenotype of an organism is the product of interactions
Injuries That Benefit from Burn Center Care Injuries That Benefit from Burn Center Care
Video: Evolutionary tree of life Animation

For a complete list of videos, visit our video library