Author Question: To increase content marketing, which of the following social media development tactics would be most ... (Read 59 times)

SAVANNAHHOOPER23 · **on:** Jun 23, 2018

To increase content marketing, which of the following social media development tactics would be most effective?

A) Anchor your presence in your online hub.
B) Join existing conversations.
C) Offer valuable content to members of the online community.
D) Choose the best compositional mode for each message.
E) Maintain a consistent personality.

Question 2

How can social media help a company find a subject matter expert?

A) By accessing professional networks
B) By cold calling
C) By connecting with other virtual organizations
D) By facilitating community hubs
E) By maintaining a consistent online personality

Sophiapenny · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) People don't join social networks to be sales targets, of course. They join looking for connections and information. Content marketing is the practice of providing free information that is valuable to community members but that also helps a company build closer ties with current and potential customers.

Answer to Question 2

Answer: A
Explanation: A) Companies use social networks to find potential employees, short-term contractors, subject-matter experts, product and service suppliers, and business partners. A key advantage here is that these introductions are made via trusted connections in a professional network.