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Author Question: Social media does not play an important role in B2B content marketing. a. True b. False Indicate ... (Read 155 times)

daltonest1984

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on: Jun 28, 2018
Social media does not play an important role in B2B content marketing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Michael Jordan has been a well-paid endorser for Gatorade sports drink. Suppose that in addition to his role as TV spokesperson, the makers of Gatorade decide to place a likeness of Michael Jordan on every Gatorade bottle. Doing this would represent an appropriate marketing use of the ____.
 a. encoding incompleteness principle
  b. fallibility of memory hypothesis
  c. recoding of thought hypothesis
  d. encoding specificity principle
  e. conspicuity principle


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heinisk01

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

D


daltonest1984

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Reply 2 on: Jun 28, 2018
Gracias!

olderstudent

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Reply 3 on: Yesterday
:D TYSM

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