Author Question: Social media does not play an important role in B2B content marketing. a. True b. False Indicate ... (Read 107 times)

daltonest1984 · **on:** Jun 28, 2018

Social media does not play an important role in B2B content marketing.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Michael Jordan has been a well-paid endorser for Gatorade sports drink. Suppose that in addition to his role as TV spokesperson, the makers of Gatorade decide to place a likeness of Michael Jordan on every Gatorade bottle. Doing this would represent an appropriate marketing use of the ____.
a. encoding incompleteness principle
b. fallibility of memory hypothesis
c. recoding of thought hypothesis
d. encoding specificity principle
e. conspicuity principle