Social media does not play an important role in B2B content ...

[daltonest1984]

Social media does not play an important role in B2B content marketing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Michael Jordan has been a well-paid endorser for Gatorade sports drink. Suppose that in addition to his role as TV spokesperson, the makers of Gatorade decide to place a likeness of Michael Jordan on every Gatorade bottle. Doing this would represent an appropriate marketing use of the ____.
 a. encoding incompleteness principle
  b. fallibility of memory hypothesis
  c. recoding of thought hypothesis
  d. encoding specificity principle
  e. conspicuity principle

[heinisk01]

Answer to Question 1

False

Answer to Question 2

D

[daltonest1984]

Great answer, keep it coming

[shailee]

Thanks for the timely response, appreciate it