When referring to channel and medium, medium is the system used ...

[crazycityslicker]

When referring to channel and medium, medium is the system used to deliver the message.
 
  Indicate whether the statement is true or false.

Question 2

Which method of communication is considered to have the greatest media richness?
 
  A) Instant messages
  B) Texting
  C) Phone calls
  D) Emails
  E) Face to face

[hramirez205]

Answer to Question 1

Answer: FALSE
Explanation: The medium is the form a message takes and the channel is the system used to deliver the message. The distinction between the two isn't always crystal clear, and some people use the terms in different ways, but these definitions are a good way to think about the possibilities for business communication.

Answer to Question 2

Answer: E
Explanation: E) The richest medium is face-to-face communication; it's personal, it provides immediate feedback (verbal and nonverbal), and it conveys the emotion behind a message. At the other extreme are the leanest media, such as texting and IMthose that communicate in the simplest ways, provide no opportunity for audience feedback, and aren't personalized.