Author Question: Most media can only be distributed through one channel, so you have to select the channel and medium ... (Read 86 times)

renzo156 · **on:** Jun 23, 2018

Most media can only be distributed through one channel, so you have to select the channel and medium combination carefully.

Indicate whether the statement is true or false.

Question 2

Media choices can be divided into oral, written and visual media.

Indicate whether the statement is true or false.

fauacakatahaias · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: FALSE
Explanation: Most media can be distributed through more than one channel, so whenever you have a choice, think through your options to select the optimum combination. For example, a brief written message could be distributed as a printed letter or memo, or it could be distributed through a variety of digital channels, from email to blogging to social networking.

Answer to Question 2

Answer: FALSE
Explanation: The simplest way to categorize media choices is to divide them into oral (spoken), written, and visual. Each of these media can be delivered through digital and non-digital channels, which creates six basic combinations.