When a business plan is written after a company is up and ...

[audragclark]

When a business plan is written after a company is up and running, it tends to
 
  A) summarize the company's business model.
  B) convince outsiders to invest in the company.
  C) present a vision of what the company will be.
  D) function as a monitor-and-control mechanism.
  E) concisely describe products and services.

Question 2

As it relates to a formal business plan, the ________ defines how the company will generate revenue and produce a profit.
 
  A) marketing strategy
  B) business model
  C) action forecast
  D) financial projection
  E) mission and objectives

[rachel]

Answer to Question 1

Answer: D
Explanation: D) Since the company is up and running, the business plan does not guide its origins and initial operation. Instead, the business plan can monitor how well the company is meeting its goals and control how well it sticks to its intentions.

Answer to Question 2

Answer: B
Explanation: B) The business model defines how a company will generate revenue and produce a profit.