This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If potential customers are likely to object to the price of your product or service, what can you ... (Read 52 times)

anjilletteb

  • Hero Member
  • *****
  • Posts: 569
on: Jun 23, 2018
If potential customers are likely to object to the price of your product or service, what can you do?
 
  What will be an ideal response?

Question 2

Briefly explain the difference between selling points and benefits, and then give an example of each.
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Andromeda18

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: If price is a likely objection, look for ways to increase the perceived value of the purchase and decrease the perception of high cost. For example, if you're marketing exercise equipment for the home, you could say that its total cost is less than a year's worth of health club dues.

Answer to Question 2

Answer: Selling points are the most attractive features of an idea or product. Benefits are the particular advantages that readers will realize from those features. The fact that a mobile phone comes with a Bluetooth headset is a selling point, but the convenience the buyer will enjoy because of the headset is a benefit.


anjilletteb

  • Member
  • Posts: 569
Reply 2 on: Jun 23, 2018
:D TYSM

tanna.moeller

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

Control of the Membrane Potential Control of the Membrane Potential
Ion Movements During the Action Potential Ion Movements During the Action Potential
Men Present for Service during the Civil War Men Present for Service during the Civil War
How to use the product rule to find the derivative of a function How to use the product rule to find the derivative of a function
Find the final velocity of the object Find the final velocity of the object
The retail price of a packaged CD is $60.00, which includes a tax of 4%. What is the actual ... The retail price of a packaged CD is $60.00, which includes a tax of 4%. What is the actual ...
Video: Carbohydrate Metabolism: Introduction to renal processes and filtrate formation and composition

For a complete list of videos, visit our video library