Author Question: ________ take(s) potential customers through the purchasing process without asking for an immediate ... (Read 111 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
________ take(s) potential customers through the purchasing process without asking for an immediate purchase decision.
 
  A) Marketing messages
  B) Sales messages
  C) Mission statements
  D) Business previews
  E) The AIDA plan

Question 2

Conventional marketing or sales messages begin with an effort to gain the audience's
 
  A) attention.
  B) money.
  C) interest.
  D) cooperation.
  E) order.



djpooyouma

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

Answer: A
Explanation: A) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision.

Answer to Question 2

Answer: A
Explanation: A) Conventional marketing or sales messages follow the AIDA model: attention, interest, desire, action. That model begins with getting the audience's attention.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

For a complete list of videos, visit our video library