________ take(s) potential customers through the purchasing ...

[kellyjaisingh]

________ take(s) potential customers through the purchasing process without asking for an immediate purchase decision.
 
  A) Marketing messages
  B) Sales messages
  C) Mission statements
  D) Business previews
  E) The AIDA plan

Question 2

Conventional marketing or sales messages begin with an effort to gain the audience's
 
  A) attention.
  B) money.
  C) interest.
  D) cooperation.
  E) order.

[djpooyouma]

Answer to Question 1

Answer: A
Explanation: A) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision.

Answer to Question 2

Answer: A
Explanation: A) Conventional marketing or sales messages follow the AIDA model: attention, interest, desire, action. That model begins with getting the audience's attention.

[kellyjaisingh]

Correct answers!

[djpooyouma]

Great! Please up vote