Author Question: As a contemporary approach to business communication, the ________ is interactive, conversational, ... (Read 83 times)

tiara099

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As a contemporary approach to business communication, the ________ is interactive, conversational, and usually open to all who wish to participate.
 
  A) reflexive communication model
  B) computer-assisted communication model
  C) social communication model
  D) give-and-take communication model
  E) downward communication model

Question 2

Whereas traditional Business Communication tends to emphasize ________, Business Communication 2.0 focuses more on ________.
 
  A) discussion; lecture
  B) collaboration; isolation
  C) control; influence
  D) permission; intrusion
  E) personal computing; social media



Heffejeff

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Answer to Question 1

Answer: C
Explanation: C) The social communication model of business communication is interactive, conversational, and usually open to all who which to participate.

Answer to Question 2

Answer: C
Explanation: C) Business Communication 2.0 recognizes that few audience members like to be dictated to with ironclad pronouncements. Business Communication 2.0 instead tries to influence the audience by allowing the audience to interact in the content of the message itself. When compared to traditional Business Communication, control is lost in Business Communication 2.0, but credibility and persuasiveness are usually gained.



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