Author Question: When a salesperson puts too much pressure on someone to buy, the consumer may react by rejecting ... (Read 181 times)

folubunmi · **on:** Jun 28, 2018

When a salesperson puts too much pressure on someone to buy, the consumer may react by rejecting everything that is for sale or even by buying from another salesperson. This is known as
a. compliance.
b. congruity.
c. reactance.
d. conformity.
e. socialization.

Question 2

Although the SELL Sequence is designed to help salespeople make an effective presentation, the last step is to let the customer talk.

Indicate whether the statement is true or false