A buyer who is motivated by a need to gain information is said to have psychological needs.
Indicate whether the statement is true or false
Question 2
A study was done on the campus of a major state institution to measure attitudes of students towards the recent fee
increase. One question asks respondents to rank the five fees they are willing to pay from 1=most willing to 5=least
willing. This is scaled as a(n)
____ Computer fee
____ Library fee
____ Parking fee
____ Student Center fee
____ Kinesiology Building fee
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
e. None of the above.
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Psychological Dimensions of the Visual World