One hundred sports writers are given a survey and asked to rank basketball players on categories such as
rebounding, points scored, and assists. The results of the survey indicate that most sports writers agree on the top ten
players, within the given categories. This is evidence of
a. reliability.
b. validity.
c. random error.
d. response error.
e. systematic error.
Question 2
Which of the following behaviors of dissatisfied customers is the most damaging?
a. negative word of mouth
b. discontinuing purchasing
c. repeat purchasing
d. complaining
e. taking no action