Satisfaction is critical because it leads to
a. advertising.
b. advertising and high-elaboration processing.
c. brand-based evaluation of the alternatives.
d. repeat purchase, brand loyalty, and positive word of mouth.
e. attribute-based evaluation of the alternatives.
Question 2
Organizations are dealing with sales ethics by:
a. developing codes of ethics.
b. training salespeople on their organization's policies and culture.
c. letting the salespeople decide what behavior is acceptable.
d. relying on salespeople to do the right thing most of the time.
e. developing codes of ethics and training salespeople on their organization's policies and culture are correct.
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Critical-Thinking Tip
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