Author Question: When evidence is ambiguous, the confirmation bias and overconfidence can lead consumers to a. avoid ... (Read 91 times)

nelaaney

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When evidence is ambiguous, the confirmation bias and overconfidence can lead consumers to
 a. avoid negative and highly diagnostic information.
  b. confirm only highly diagnostic information.
  c. underweigh positive information.
  d. recall highly vivid information.
  e. avoid marketing stimulus.

Question 2

Buyers expect salespeople to contribute to the success of the buyer's firms.
 
 Indicate whether the statement is true or false



Jordin Calloway

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Answer to Question 1

A

Answer to Question 2

true



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