Author Question: Which of the following scales is reflected by an attribute of an object that represents a ... (Read 64 times)

Shelles

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Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification?
 a. Nominal
  b. Ordinal
  c. Interval
  d. Ratio
  e. Conscious

Question 2

Post-decision dissonance is particularly likely to occur when
 a. MAO is low.
  b. involvement is low.
  c. the need for cognition is low.
  d. the number of associations tied to a brand is high.
  e. there is more than one attractive alternative.



anoriega3

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Answer to Question 1

a

Answer to Question 2

E



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