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Author Question: The four types of scales used to measure an attribute are ____________________, ... (Read 31 times)

FButt

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on: Jun 28, 2018
The four types of scales used to measure an attribute are ___________________ _, ___________________ _,
  ___________________ _ and ___________________ _.
 Fill in the blank(s) with correct word

Question 2

____ are examples of marketer-dominated sources delivered personally.
 a. Salespeople, service representatives, and customer service agents
  b. Word of mouth and consumer complaints
  c. Consumer Reports and other magazine test ratings
  d. Predissonance schemas and prototypes
  e. Advertising and infomercials


janieazgirl

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Reply #1 on: Jun 28, 2018
Answer to Question 1

nominal, ordinal, interval, ratio

Answer to Question 2

A


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