The four types of scales used to measure an attribute are ___________________ _, ___________________ _,
___________________ _ and ___________________ _.
Fill in the blank(s) with correct word
Question 2
____ are examples of marketer-dominated sources delivered personally.
a. Salespeople, service representatives, and customer service agents
b. Word of mouth and consumer complaints
c. Consumer Reports and other magazine test ratings
d. Predissonance schemas and prototypes
e. Advertising and infomercials
