Author Question: A research effort requires the researcher to use numbers to identify or categorize particular ... (Read 43 times)

bcretired

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A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of
  scale the researcher will use is
 a. ratio.
  b. ordinal.
  c. interval.
  d. nominal.
  e. Conscious.

Question 2

All of the following phenomena occur after a purchase is made except
 a. expectation formation.
  b. dissatisfaction.
  c. customer satisfaction.
  d. product performance.
  e. learning about products by direct experience.



johnharpe

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Answer to Question 1

d

Answer to Question 2

A



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