Author Question: A dashboard should: a. foster decision making. b. enable better alignment between marketing and ... (Read 37 times)

Zoey63294 · **on:** Jun 28, 2018

A dashboard should:
a. foster decision making.
b. enable better alignment between marketing and revenue.
c. provide a unified view into marketing's value to the business.
d. (a) and (c) only.
e. none of the above.

Question 2

Compare and contrast the main methods of administering questionnaires.

janeli · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

d

Answer to Question 2

Personal interviews imply a direct face-to-face conversation between the interviewer
and the respondent, as opposed to telephone interviews. In both types, the interviewer
asks the questions and records the respondents' answers, either while the interview is in
progress or immediately afterward. Mail questionnaires are sent to designated
respondents with an accompanying cover letter. The respondents complete the
questionnaire at their leisure and mail their replies back to the research organization.
Online questionnaires involve either e-mails sent to respondents, who in turn reply to the
e-mail with their answers, or surveys that are completed by respondents via the Web.